INSIDER'S GUIDE
I was approached to design an ebook, and supplemental worksheets, based around a word document my client had assembled. This free resource, covering résumé and social media tips for high-level career searches, was meant to serve as an intriguing peak into the wealth of information my client offers to high caliber professionals across the country.
The challenge was creating a sophisticated, well-organized, attractive booklet that would properly engage with our savvy target audience.
THE SOLUTION
Starting with an original illustration for the cover, flat vector shapes reiterate the subject of the ebook with a modern visual interpretation that captures attention. Through careful consideration of font, spacing and layout I was able to condense the large amount of information my client had compiled, while providing a modern and professional appeal. A monotone color palette, inspired by the social media platform of topic, creates cohesion throughout the book while establishing a visual hierarchy for the content within.
