HOPE HOMES
Hope Homes is an affordable housing foundation that assists in sheltering the less fortunate. The existing logo was somewhat generic, with a lack of personality. My client wanted to update his brand to reflect his warm, nurturing nature and the underlying cause behind his foundation.
REBRAND
ORIGINAL
THE SOLUTION
Focusing on the nurturing environment that Hope Homes aims to provide, I developed a minimal logomark that utilizes one continuous line to form a "hugging home". The addition of the heart in the center further implies the loving environment created at Hope Homes.
A rounded sans serif font evokes a sense of friendly, yet structured, approachability.
Lastly a soft color palette further provides a soothing tone while satisfying the clients specific request for use of purple. The final result is a logo that truly captures the supportive environment fostered by Hope Homes.
